Balsam Hill Studio Maui Grand Opening (2024)
Retail Experience Design, Environmental Graphics & Packaging System
For the grand opening of Balsam Hill Studio’s flagship ornament boutique in Maui, Hawaii, I collaborated with an external design agency and cross-functional internal teams to transform the agency’s retail concept into a fully realized customer experience. Working closely with project managers, merchandising, creative teams, vendors, and production partners, I helped refine and execute the visual strategy, ensuring brand consistency across the store environment, product presentation, event communications, and customer touchpoints.
My responsibilities included the design and production of environmental graphics, in-store signage, promotional materials, grand opening collateral, and a custom packaging program inspired by Maui’s island culture and the store’s “Aloha” theme. By developing a cohesive signage hierarchy, product storytelling system, and premium packaging collection, I helped create an engaging retail experience that reinforced the brand’s aesthetic while extending the customer connection beyond the point of purchase.
Outcome
The project successfully transformed the agency's initial retail concept into a cohesive, customer-centered brand experience that celebrated both the Balsam Hill brand and the spirit of Maui. Through thoughtful execution across environmental graphics, signage, and packaging, the grand opening delivered a premium retail experience that elevated product presentation, strengthened brand storytelling, and created memorable interactions throughout the customer journey.
